Makeup Artist Business Idea

So, You Wanna be a Make-Up Artist?? Part One

scandalousbeauty 2/11/2008

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Business Summary: As a makeup artist, you will use makeup to enhance the look of different people in preparation for various events. Techniques used will vary per job and can include artistic makeup application, tattoo camouflage, scar coverage, brow shaping, and airbrushing. Some clients you may work with are brides and their wedding parties, models for runway shows or photo shoots, professional and amateur theatrical production companies, funeral parlors, and individuals out for a day of pampering at the salon or spa. You will have the flexibility to decide which niche market you would like to work in and whether to set up your office at home or in a commercial space. You can easily operate this business out of your home and allow clients to come to you although more times than not, you will need to go to them. You may need to be somewhat flexible with the hours you are willing to work to accommodate certain clients.

Start Up Cost: $1,000 – $5,000

Can Be Home Based?: Yes

Can Be Operated Part Time?: Yes

Skills Required: Technical skills required for being a makeup artist include knowing how to access each client’s needs by their skin type and face shape, how to prepare the face for makeup, artistic application of makeup, and how to complete the overall look. Makeup artistry classes are available to help develop skills necessary to have a successful business. Depending on where you decide to market your services you may be required to have a cosmetology or esthetics license such as certain salons and spas. Other skills needed for success are excellent organization and customer service skills.

How Much Can You Earn: Potential earnings of a makeup artist will vary depending on the hours you work, the number of clients serviced, and the types of industry you choose to show case your talents. Most makeup artists charge their clients by the hour or on a per service basis. Hourly rates range from $10 to $25 plus and per service charges range from $50 to $500 depending on the complexity of the job. Average annual earnings on the lower end of the pay scale can range from $25,000 to $50,000 and as much as $50,000 to $150,000 plus on the higher end.

Understanding Customers: Depending on how you market your business and who you want to work with, your clients can include brides, models, actors, television personalities, individuals, school and church productions, or the deceased.

Marketing Strategy: Word of mouth is by far the best form of advertising. However, there are other ways you can solicit new clients to get your business started such as, placing business cards and flyers in bridal shops, hair salons, photography studios, and production companies. You can also place business directory ads in local newspapers and purchase space in bridal magazines demographically to target your area.

Requirements: A valid business license is required to operate a business. For more information and specific requirements, contact your state department of revenue.You will need some or all of the following to get your business started:Professional Grade MakeupMakeup Brushes and ApplicatorsEyebrow Brush and Tweezers Waxing kitDependable Vehicle Cell PhoneDay Planner/Appointment BookBasic Office Supplies (business cards, flyers, pens, receipt books, file folders and forms to document necessary information for each customer, filing cabinet)

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