Personal Assistant Business Idea


RedButlercom 12/19/2006

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Business Summary:

Personal assistants have become very popular with the widespread growth of “outsourcing.” Personal assistants save time for clients by typically performing routine errands, answering phones, office and computer work. Many personal assistants must be creative and fulfill other “non-routine” requests for their clients like setting up appointments or even obtaining high-demand concert tickets.

The main benefit offered by personal assistants or a personal concierge is convenience. A personal assistant will handle little jobs that some people do not have the time or convenience to perform. Time is valuable, and many people choose to hire a part time or even a full time personal assistant to complete the jobs necessary to forward their business or simply keep their life moving.

Start Up Cost: $500 – $2,500

Can Be Home Based?: Yes

Can Be Operated Part Time?: Yes

Skills Required:

In order to be a good personal assistant, a positive can-do attitude and creativity is essential. You must be flexible and willing to do assignments perhaps considered ‘mundane’ by most people. Your ability to get along with different types of people and personalities will be a strong asset.

How Much Can You Earn:

As a personal assistant, you may charge between $20 per hour, and even upwards of $100 per hour, depending on how many clients you take on and the type of work you are hired to perform.

Understanding Customers:

Marketing Strategy:

Anyone who is “too busy” is a potential client. You may find that business executives, private business owners, working moms & dads, or even stay at home parents who don’t have the time or ability to run errands are the types of people who have a need for a personal assistant.

Advertising in the local newspaper or other online community resources such as Craigslist is a good way to get started. Post flyers or brochures at your local supermarkets. Write a press release or an article about your business to get publicity. You can gain clients by networking among friends and colleagues, and by word-of-mouth referrals, you can expand your client base as well.


You may already have the equipment and things necessary to perform the duties of a personal assistant. Typical equipment includes:

  • A trusty automobile in good condition with current insurance
  • A computer with internet access
  • Fax machine
  • Cell phone

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