Anne Beiler began twisting pretzels in 1987 at a Maryland farmer's market, to support her husband Jonas' vision to open a free counseling service for couples and families in their community. The following February, Anne and Jonas purchased their own stand at another farmer's market in Downingtown, Pennsylvania, where they sold a variety of snacks, including hand-rolled soft pretzels. In a twist of fate, the wrong ingredients were inadvertently ordered, resulting in a disappointing pretzel. After some experimentation, Jonas suggested adding a few additional ingredients. The result was a pretzel that Anne and her customers quickly dubbed "better than the best you've ever tasted!"

Contact Information for Auntie Anne's Hand-Rolled Soft Pretzels

Company Website: http://www.auntieannes.com

48-50 W. Chestnut St., #200 NA
Lancaster
PA 17603 USA Work: (717) 435-1479
Fax: (717) 435-1471

Entrepreneur.com Company Profile

Opportunity Type:

Training Available:
  • At headquarters
  • At local location
Support Available:
  • Newsletter
  • Internet
  • Meetings
  • Purchasing cooperatives
  • Phone Support

Business Start Date: 1

Description: Anne Beiler began twisting pretzels in 1987 at a Maryland farmer's market, to support her husband Jonas' vision to open a free counseling service for couples and families in their community. The following February, Anne and Jonas purchased their own stand at another farmer's market in Downingtown, Pennsylvania, where they sold a variety of snacks, including hand-rolled soft pretzels. In a twist of fate, the wrong ingredients were inadvertently ordered, resulting in a disappointing pretzel. After some experimentation, Jonas suggested adding a few additional ingredients. The result was a pretzel that Anne and her customers quickly dubbed "better than the best you've ever tasted!"

Required net worth: $350,000

Total investment: $197,800 – $441,000

Franchise fee: $30,000

Franchise Start Date: 1

Number of Employees: 150

Number of Franchises: 936

Company Owned Units: 10

Ongoing Royalty: 7%

Financing Available: No


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