About an hour south of San Diego, CA, along the Baja Coast, lies what was once a small fishing village called Puerto Nuevo. For many years, tourists flocked to the local fishermen’s houses to feast on local pacific lobsters. These lobsters, split open and flash-fried, were presented on big platters and served with piping hot flour tortillas, delicious ranchero beans, Mexican rice and local red hot chili sauce. Guests would pick the meat from the shells and wrap it in the tortillas along with the beans, rice and a dousing of hot sauce! And of course, icy cold Mexican beers and pitchers of margaritas would be the beverage of choice! In 1983, Rick DiRienzo, the founder of Rockin’ Baja Lobster, introduced these lobster dinners to legions of fans in San Diego. He converted the historical Old Bonita Store in Bonita California, to a Puerto Nuevo style lobster house. In 1992, he opened a second location on the harbor in Oceanside, CA. It was here that he created his now famous Baja Buckets®. Not satisfied with just lobster prepared Baja style, he experimented doing every type of shellfish the same way. Our buckets now come with choices ranging from slipper lobster tail, shrimp, and snow crab to Alaskan King Crab, all prepared Baja style. Buckets come with other taste-tempting ingredients such as grilled marinated carne asada and chicken to crispy tacos. The Original Baja Bucket® comes overflowing to your table with Baja style slipper lobster tails and shrimp along with grilled carne asada and chicken. And all our buckets are available in sizes for 1, 2, 3 or 4 guests!

Contact Information for Rockin Baja Lobster

Company Website: http://www.rockinbaja.com

450 Newport Center Dr., #630 NA
Newport Beach
CA 92660 USA Work: (949) 719-3800
Fax: (949) 721-4053

Entrepreneur.com Company Profile

Email: karen@mcfaddengavender.com

Opportunity Type:

Training Available:
  • At headquarters
Support Available:
  • Newsletter
  • Meetings
  • Phone Support
  • Internet
  • Purchasing cooperatives

Business Start Date: 1

Description: About an hour south of San Diego, CA, along the Baja Coast, lies what was once a small fishing village called Puerto Nuevo. For many years, tourists flocked to the local fishermen’s houses to feast on local pacific lobsters. These lobsters, split open and flash-fried, were presented on big platters and served with piping hot flour tortillas, delicious ranchero beans, Mexican rice and local red hot chili sauce. Guests would pick the meat from the shells and wrap it in the tortillas along with the beans, rice and a dousing of hot sauce! And of course, icy cold Mexican beers and pitchers of margaritas would be the beverage of choice! In 1983, Rick DiRienzo, the founder of Rockin’ Baja Lobster, introduced these lobster dinners to legions of fans in San Diego. He converted the historical Old Bonita Store in Bonita California, to a Puerto Nuevo style lobster house. In 1992, he opened a second location on the harbor in Oceanside, CA. It was here that he created his now famous Baja Buckets®. Not satisfied with just lobster prepared Baja style, he experimented doing every type of shellfish the same way. Our buckets now come with choices ranging from slipper lobster tail, shrimp, and snow crab to Alaskan King Crab, all prepared Baja style. Buckets come with other taste-tempting ingredients such as grilled marinated carne asada and chicken to crispy tacos. The Original Baja Bucket® comes overflowing to your table with Baja style slipper lobster tails and shrimp along with grilled carne asada and chicken. And all our buckets are available in sizes for 1, 2, 3 or 4 guests!

Required net worth: $750,000 – $1,000,000

Total investment: $240,400 – $1,200,000

Cash liquidity: $500,000

Franchise fee: $30,000

Franchise Start Date: 1

Number of Employees: 2

Number of Franchises: 1

Company Owned Units: 4

Ongoing Royalty: 5%

Financing Available: Yes Third Party


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