When Submarina founders Les Warfield and Ron Vickers moved to San Diego in 1976, one of the first things they did was try to find a sub-sandwich shop. The sunny days in San Diego were enough to lure the two U.S. Postal Service workers from Reno, Nevada, however it wasn't long before they missed one of their favorite work-day lunch stops. As their sandwich search continued in San Diego without success, they started talking about opening their own shop. How hard could it be?As Warfield said, "We had no experience, no capital and by every rule of business we should have failed. We didn't know an avocado from prosciutto, but we were willing to learn."

Contact Information for Submarina Inc.

Company Website: http://www.submarina.com

100 E. San Marcos Blvd., #340 NA
San Marcos
CA 92069 USA Work: (760) 471-3377
Fax: (760) 471-3387

Entrepreneur.com Company Profile

Email: franchiseinfo@submarina.com

Opportunity Type:

Training Available:
  • At headquarters
  • At local location
Support Available:
  • Meetings
  • Phone Support
  • Internet
  • Purchasing cooperatives

Business Start Date: 1

Description: When Submarina founders Les Warfield and Ron Vickers moved to San Diego in 1976, one of the first things they did was try to find a sub-sandwich shop. The sunny days in San Diego were enough to lure the two U.S. Postal Service workers from Reno, Nevada, however it wasn't long before they missed one of their favorite work-day lunch stops. As their sandwich search continued in San Diego without success, they started talking about opening their own shop. How hard could it be?As Warfield said, "We had no experience, no capital and by every rule of business we should have failed. We didn't know an avocado from prosciutto, but we were willing to learn."

Required net worth: $200,000

Total investment: $193,400 – $319,000

Cash liquidity: $65,000

Franchise fee: $25,000

Franchise Start Date: 1

Number of Employees: 17

Number of Franchises: 58

Company Owned Units: 0

Ongoing Royalty: 6%

Financing Available: No


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