What Sells: Barbie Dolls

Barbie isn’t just for little girls; plenty of adults around the globe collect her (along with her friends, outfits and dream houses).

What Sells

  • Vintage dolls (1970s and earlier)
  • Holiday Barbies from the early 1990s
  • Limited-edition releases
  • Celebrity dolls, including Elvis, Elizabeth Taylor and Lucy Ricardo
  • OOAK (one-of-a-kind) dolls that have been given complete makeovers
  • Vintage and custom doll clothing and accessories
Research Resources

The following websites have photos and other information that can help you identify and describe your items:









Look for these signs of wear and tear:

  • Broken or missing limbs
  • Bad haircuts and makeovers given by well-meaning children
  • Tears, holes, loose seams and missing tags on clothing
  • Discoloration, fading, ink stains and other marks
  • Odors (cigarette smoke, musty smells from storage)
  • Torn, crushed or otherwise damaged packaging
  • Missing shoes, purses, hats and other accessories
Key Detail

Include these details in your listing:
  • Doll name (“Malibu Barbie,” “Astronaut Barbie,” “Color Magic Barbie,” “Earring Magic Ken,” “Twist ‘N Turn PJ,” etc.)
  • Accessory name (“Barbie Dream House”)
  • Clothing name (“Silken Flame,” “Romantic Ruffles,” etc.)
  • Hair color (blonde, brunette, titian, redhead, auburn, cinnamon, etc.)
  • Outfit number (printed on the package)
  • Age (if known)
  • If ever removed from box
  • If one-of-a-kind
  • Other descriptive terms like “mod wedding”
Storage and Shipping

Keep Barbie dolls in their original packaging in a well-ventilated room, away from children, pets, smoke and cooking odors. Don’t place items in direct sunlight or next to heating vents or air conditioners either, since the temperature/humidity changes can cause damage.

Wrap each item individually in plastic to protect it from moisture, bubble wrap it and place it in a sturdy box in a bed of packing peanuts for shipment to the buyer.

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